No matter how good your solution is, at the end of the day, it has to step into the light, typically in a UX Design Presentation with stakeholders, clients, or an internal design team. Therefore, planning and making a UX Design Presentation always play an important part in a daily UX design job.
More importantly, if you know clearly which you are going to present, it does not only save a lot of time but also benefits you to prepare accurate and efficient contents well. Otherwise, even though your solution is awesome, it is not easy to convince stakeholders at all, moreover, in disadvantaged cases, you have to face too many questions, challenges, and barriers that might prevent your idea to become true.
In this article, I would like to share my advice along with my experience about making a UX design presentation from scratch.
Hope you find it interesting & helpful!
A. Important things to keep in mind
1. Target Audience
One of the common mistakes of designers is following a generic presentation template or hastily writing down all things that suddenly come to their mind.
In my point of view, "more haste, less speed", instead of this, I strongly recommend you to spend 15-30 mins to think about your target audience whom you are going to present. Throughout this, it helps you to come up with a proper backbone present structure as well as define an efficient present style.
2. Duration
If you know exactly how much time for your session, it is properly a huge advantage to plan for the number of slides, speaking speed, and organizing sections as well.
Ideally, in case you are allowed to schedule a presentation proactively, let's stick with the time frames below.
According to the scientific facts the best time to give an important presentation are:
The first half of the day (midmorning best for both early birds and night owls)
1-2 hours after the day begins
1 hour before lunch or 1-2 hours after it
Tuesday (better) or Thursday (not bad, too)
B. Recommended structure for a UX Design Presentation
1. Giving an overview of project
Let's get started with very basic part of a presentation, introduction & agenda. Typically, a UX design introduction includes parts below:
Overview of your project or requirements along with the context.
Introduction to team members and their roles.
Overview of Agenda.
2. Describe clearly the root-cause problem you are going to solve
If anyone asks me where is the most different point between a UX design presentation and others, I would say it is this section. Basically, this section bears the great important meaning that is indispensable to any UX design presentation, moreover, all follow sections will focus to solve this properly. Let's imagine in case the defined root-cause problem is wrong, as the consequence is whole your presentation are pointless tasks.
Therefore, defining and explaining clearly the root-cause problem will have a significant impact on the final result.
3. Explain your approaching/ process
There is no doubt about the importance of the process on your strategy, follow methodologies, and generating ideas. Furthermore, this is considered as the success key of your presentation. Therefore, you definitely need a deep understanding of processes - props and cons, and also concrete reasons for choosing this process but not others as well.
Regarding this, several processes might be helpful for your early consideration below:
a. Design Thinking: This is the most popular process, starting from researching users to evaluating solution in reality, including 5 stages:
Empathize
Define
Ideate
Prototype
Test
b. Lean UX: is focused on the experience under design and is less focused on deliverables than traditional UX.
Think
Make
Check
c. Double Diamonds: particularly suitable for structuring a solution with external collaboration and user involvement in the development of solutions.
Discover
Define
Develop
Deliver
4. Methodologies matter
Methodology collocations reflect how well you can leverage methodologies and how deep your understanding of them as well. In fact, there are a hundred UX methodologies out there, and each UX methodology will deliver different outputs. Therefore, the way you select methodologies will reveal your strategic thinking as well as UX design ability. So, have a good and thoughtful choice.
For example, one of the good combination I am used to applying is:
What-How-Why
5 Whys
POV (Point of View)
How Might We
5. Do not hesitate to show Pros and Cons
In reality, never exists a perfect solution that fits in all scenarios and also satisfies every user. Even though its advantages overweight its disadvantages, it is always good to let stakeholders know both sides of the solution so that they can give constructive feedbacks accurately. As a usual structure, I will have 2 slides, one to list down advantages, another for drawbacks.
6. Last but not least, provide a rapid prototype link
If you are looking forward to constructive feedback from your audience, I strongly recommend a good way in this case is a Rapid Prototype. Nowadays, most of the prototype tools allow users to leave comments/ feedbacks freely and quickly.
Furthermore, with a certain time, you are not able to present a comprehensive flow, so a rapid prototype is quite helpful in this case. It is not only an efficient way for your audience to interact with the product but also a chance to get constructive feedbacks as well.
Hope you find this helpful. If you still in doubt, ask me for further help. 😉
Authors:
Huy Truong
Content Writer
Vu Duong
Illustrator
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