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Writer's pictureDinh Huy Truong

The 60-30-10 Rule: A Simple Way to Creating Catchy User Interfaces

Updated: Nov 1


60-30-10 Rule, Dinh Huy Design, Dinh Huy Truong, Pint of Design


If you are seeking for approaches to to achieving a well-balanced, visually appealing colour scheme, I would like to recommend the 60-30-10 rule. This approach provides a quick, reliable framework for organising colour that both harmonises and energises an interface. By using 60-30-10 rule, designers can create a sense of balance and focus that enhances the aesthetic of user interfaces.


The 60-30-10 rule is one of the simplest guidelines for creating visually appealing and balanced designs. It provides a clear structure for colour distribution, making it easy to apply to any interface or design layout. With this rule, 60% of colour proposition should feature the primary colour, setting the overall tone and creating a cohesive look. Then, 30% is dedicated to secondary colours, adding supporting the primary colour without overpowering it. Finally, the remaining 10% is reserved for accent colours, adding a pop of contrast to highlight important elements and draw users' attention.


60-30-10 Rule, Dinh Huy Design, Dinh Huy Truong, Pint of Design
60-30-10 Rule - Colour Allocation Example


In my perspective, there are two straightforward ways to effectively apply the 60-30-10 rule to a user interface.


1 - Conventional Approach


  • 60% allocation for dominant colour - giving the interface a bold, branded feel.

  • 30% would be used as secondary colour - apply to smaller areas to provide contrast and interest while balancing the dominant colour.

  • 10% remains for an accent colour - highlights essential elements, such as call-to-action buttons or alerts.


60-30-10 Rule, Dinh Huy Design, Dinh Huy Truong, Pint of Design
60-30-10 Rule - Approach 01


2 - Flexible Approach


In applying the 60-30-10 rule, if the secondary colour is a neutral tone and provides strong contrast with the dominant colour, I often swap the dominant and secondary colour. This way, the secondary (now the dominant) colour occupies 60% of the interface, giving the design a balanced and clean look, while the original dominant colour still takes up 30% as a secondary colour.


Even with only 30% allocation, the dominant colour maintains brand presence, standing out clearly and representing the brand identity effectively within the design.


  • 60% to the secondary colour as the background - provides a clean, cohesive foundation for the interface.

  • 30% to the primary colour - to primary elements, such as components, illustrations, cards and navigation.

  • 10% is reserved for accent colours - draws attention to specific details like icons, buttons or highlights.


60-30-10 Rule, Dinh Huy Design, Dinh Huy Truong, Pint of Design
60-30-10 Rule - Approach 02



When applying the 60-30-10 rule, you don’t have to measure colour percentages with exact precision. Instead, it’s more about keeping the general balance in mind: 60% 30% and 10%.


Hope this short article inspires you to create stunning and harmonious user interfaces.


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